RiseOUT is thrilled to host two Role Models David H. Dancer, Head of US Marketing at Opy interviewed by Joseph Taiano, Managing Director - Global Marketing of Consumer Industries at Accenture.
ROLE MODEL David Dancer
David H. Dancer, Head of US Marketing at Opy
A pioneer in global marketing, branding, eCommerce, and customer experience, David H. Dancer has a powerful track record of creating and implementing innovative marketing, product, and consumer initiatives that transform and position purpose driven companies for growth and sustained success.
David’s passions for inspiring talent and collaboration led to many of his extraordinary accomplishments, starting at American Express, where he forged numerous retail marketing programs for the financial conglomerate. While continuing to leverage his expertise within the financial services landscape, David excelled as the Head of Visa’s Marketing Consulting organization, where he led end-to-end marketing for Visa’s top financial institution partners.
As the EVP of Marketing for Teleflora, David spearheaded all B2B and B2C marketing initiatives and P&L responsibility for eCommerce and product development functions, maintaining the company’s key leadership position within a heavily competitive space.
Most notably, David held the CMO title at MedMen, building the organization’s first-ever formal marketing and insights program, enabling the business to become the most recognized cannabis brand in the industry, significantly contributing to the company’s explosive revenue growth, earning a Cannes Lion for the brand’s bold campaign, “The New Normal”.
Furthermore, David implemented his broad expertise as the CMO at Inspire Clean Energy, offering strategic marketing support to leverage the company’s disruption within the energy industry through its innovative clean energy and smart home service, empowering consumers to fight climate change.
Recently, David has reverted to his original roots, joining Opy, a global leading Buy Now, Pay Later (BNPL) FinTech corporation as their Head of US Marketing.
David obtained his B.S. in Management at Ball State University and currently splits his time between Los Angeles and New York City.
ROLE MODEL Joseph Taiano
Joseph Taiano, Managing Director - Global Marketing of Consumer Industries at Accenture
An innovative and creative leader with more than 20 years of experience in B2B marketing, Joseph Taiano has spent his career leading marketing strategies aimed at Fortune 500 brands in diverse industries such as Retail, Consumer Goods, Travel, Financial Services, and more.
His unique background combines business acumen with a strategic marketing mindset, giving him the ability to understand key drivers of revenue growth and how marketing can be an enabler of it.
Raised in New York City and starting his career as a CPA at Deloitte, he learned how businesses were run by working with some of the world’s most prestigious private equity firms. In the year 2000, he took that business foundation and entered the world of B2B marketing. He joined Accenture in 2004 where he has held a variety of leadership roles and has been the global CMO for several multi-billion dollar industries, predominantly focusing on the consumer.
Having led both global industry teams and regional geographic teams, he has a passion for simplifying the complex and making global programs regionally relevant to drive sales. He has been instrumental in leading the account-based marketing model for Accenture. His creativity is expressed through storytelling and content development. He has been an author and key contributor to countless research and thought leadership programs.
Joe is a vocal advocate for inclusion and diversity in the workplace. He has led multiple programs for Accenture’s Pride employee resource group and is a frequent speaker on the topic. He resides in Hell’s Kitchen, NY.